The Messiest Shoot Yet

This project was a super messy and creative endeavor. It was controlled chaos at the best of times and the single largest mess I’ve ever created in the studio. In its early stages, this project was mostly a visual idea. It didn’t have much of a narrative, but as I worked in the studio, I was reminded of all the videos that I’ve seen of toddlers trying Cheerios for the first time and the absolute mess that always ensued. I went into the edit with hundreds of assets and many ways I could drive the story. I chose to create the images as if they were in the moments just after the bowl and all its contents was flung off the table but just before it all came crashing down and ended up in a big mess on the floor. Finalized with bright and playful colors to match. Enjoy!